ALL GAS NO BRAKES ALL GAS NO BRAKES ALL GAS NO BRAKES ALL GAS NO BRAKES ALL GAS NO BRAKES ALL GAS NO BRAKES ALL GAS NO BRAKES ALL GAS NO BRAKES ALL GAS NO BRAKES ALL GAS NO BRAKES ALL GAS NO BRAKES ALL GAS NO BRAKES

Growing up I knew two things, I was a hustler and I had an undeniable love for fashion. My family still tells me to this day that I used to change my clothes 5 times a day when I was a toddler. Living in Waterbury, CT I see everyone struggle. My parents prioritized the importance of things in life that mattered and fashion was not one of them. I remember being 7/8 years old, my siblings and I used to get picked on in school for not having the latest and greatest clothing and sneakers. As I got older my next move was hitting up the Flea Market to try and keep up with the cool kids. By the time I was 10/11 years old I had hit a turning point and had my mind made up, since then there hasn’t been no looking back. I made sure I had money in my pockets and I had on the flyest fits. I’ve learned from those times that no matter what people say about you or what you wear does not change the person you are in the inside. As my life progressed and I started to have certain life experiences that changed my complete mindset and views on things. I chose to start my own clothing brand called 93 Premium. This brand name is something that has been sentimental to me in my life. I will give you a peak into MY REALITY & HOW I VIEW THE WORLD. Most importantly it is an exit plan for me, my family, and motivation for others . Every thing I touch has meaning and a reason behind it. “I DON'T MAKE MERCH I MAKE ART, I DON'T MAKE CLOTHES I MAKE PIECES.” These items can be framed and exhibited for the world to see, YOU BEING THE CUSTOMER JUST ADDED VALUE TO IT BY WEARING IT. I thank you for believing in me and my brand as I live out my dreams and do what I love. 

All Gas No Brakes

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™

Rideaux

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